Marcus Rashford, a Manchester United player, and Michelin-starred chef Tom Kerridge have teamed up to provide budget culinary lessons for low-income families.
The Manchester United striker, who persuaded the government to expand free school meals for low-income families last year, said he wanted to encourage people to cook simple yet nutritious meals on a budget.
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Full Time: Genius is his most recent campaign.
Every Sunday, the pair will share 52 tutorials on Instagram, covering recipes such as fish pie, Mexican-style chicken, and Mr. Rashford's childhood favorite, spaghetti Bolognese, as well as lighter meals such as overnight oats and sandwiches.
The clips would also include well-known faces from sports, movies, and television.
Mr. Rashford, a self-confessed kitchen amateur, will participate in about 20 online "how-to" workshops, with celebrity guests such as presenter Fearne Cotton and fitness guru Joe Wicks among those filling in for Mr. Kerridge, 47.
The pair said they were encouraged to work together because of their own experiences growing up in single-parent families with low incomes.
Before the launch, Mr. Rashford, 23, told reporters, "Is it fair if people go hungry?"
“No, it is not; it is unjust if anyone goes to bed without having eaten a meal.
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“I want it to get to the point that, worst-case scenario, everybody needs to eat three meals a day, breakfast, lunch, and dinner; that is my goal.”
He mentioned that the Full-Time initiative aimed to dispel any concerns of those with weak cooking abilities.
“Sometimes a lot of people are scared of making mistakes (in the kitchen), but if a lot of kids participate in it, it would be a lot of fun,” he said.
Mr. Rashford elaborated, saying, "I know sometimes at school I would fall asleep – I just hadn't eaten breakfast, I wasn't alive, so I would just actually fall asleep."
“As a result, I can see how it affects their desire to study and focus in class.
“Some of these kids may want to be scientists, but imagine being in science class and always exhausted – I don't want that to happen.”
Healthy Start coupons are worth £4.25 per child under the age of four per week which can be used on foods such as fruit, vegetables, and pulses, which Mr. Kerridge says are essential ingredients in the Full-Time campaign's recipes.
Mr. Kerridge, who is well-known for his two Michelin-starred Hand And Flowers in Marlow, told reporters: "Normally, the group I reach out to is a foodie audience; they already know how to do it, they just want to better."
This is like learning to ride a bike – start with stabilizers, then progress to peeling carrots, peeling potatoes, dicing onions, not making tagines or braising beef briskets.”
He acknowledged that there is "no magic bullet that fixes the problem" of food insecurity, but added, "What we are trying to do is empower those who are in that more deprived environment... to get more for their income."
Recipes will be shared on the @FullTimeMeals Instagram page on a weekly basis.
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